A note about boob.horse

I think boob.horse is funny.

It belongs to a small, wonderful tradition: selling the thing that is supposedly unsellable. In 1975 a man boxed up ordinary rocks, called them Pet Rocks, gave them a care manual, and sold a million and a half of them. Another man has spent forty years selling deeds to the Moon — an embassy on the Moon — to people who know better and buy one anyway. Everyone agrees it shouldn’t work. Then somebody does it, and it does.

boob.horse is that, pointed at the sky. The joke is that it’s unsellable — who would pay to fly that? — and the proof is a banner, actually in the air, that real people actually chose.

I don’t have anything to add to it. I just think it’s great, and I like living in a world where it exists. Mostly I wonder what the next thing will be.

Regards,

— A friend in SF